Course objective:
The course recognizes that strategic management is what is called for today—meaning strategic planning must be linked to leadership, stakeholder involvement, the budget process, system redesign, and performance management
Target audience:
This is an immensely valuable training for leaders, professionals, researchers, and other participants in public and nonprofit settings. Anyone professing competence in public and nonprofit management needs to know what Bryson says about strategic planning and management
Overview:
This course provides a practical theory of how to accomplish the political work of leading organizations through strategic change. The theory is a comprehensive synthesis of research on strategic planning and management. There's no better single reference point for choosing an approach to strategic planning and carrying it through to a successful conclusion.
Course outline:
PART ONE: UNDERSTANDING THE DYNAMICS OF STRATEGIC PLANNING
- Why Strategic Planning Is More Important Than Ever
- The Strategy Change Cycle: An Effective Strategic Planning Approach for Public and Nonprofit Organizations
PART TWO: KEY STEPS IN THINKING AND ACTING STRATEGICALLY
- Initiating and Agreeing on a Strategic Planning Process
- Clarifying Organizational Mandates and Mission
- Assessing the Environment to Identify Strengths and Weaknesses, Opportunities and Challenges
- Identifying Strategic Issues Facing the Organization
- Formulating and Adopting Strategies and Plans to Manage the Issues
- Establishing an Effective Organizational Vision for the Future
- Implementing Strategies and Plans Successfully
- Reassessing and Revising Strategies and Plans
PART THREE: MANAGING THE PROCESS AND GETTING STARTED WITH STRATEGIC PLANNING
- Leadership Roles in Making Strategic Planning Work
- Getting Started with Strategic Planning
RESOURCES
Resource A: A Guide to Stakeholder Identification and Analysis Techniques
Resource B: Using the Web in the Strategic Planning Process
Resource C: Developing a Livelihood Scheme That Links Aspirations, Distinctive Competencies, and Distinctive Assets
Resource D: Using Action-Oriented Strategy Mapping to Identify Strategic Issues and Formulate Effective Strategies